Survey email is one of the most effective ways to gather feedback, whether you are checking in with customers, improving an employee experience, or launching a new product in the market.
Rather than spending time to write each email from scratch by yourself, these ready-to-use templates help you send clear, concise, and engaging emails in no time.
With little tweaks, you can customize them to feel personal and relevant to your audience. In this guide, we’ll share 18 survey email templates you can use across a variety of situations.
The Benefits of Sending Email Surveys
The following are the reasons email surveys are assets that drive smarter decisions and stronger customer relationships:
Wider Reach and Higher ROI
Email surveys enable you to reach a wider audience directly through their inboxes. Whether you’re targeting new customers, loyal users, or dormant accounts, a single campaign can drive growth on a large scale, cost-effectively.
Personalized & Targeted Delivery
You can personalize your email survey according to your target audience based on demographics, buying behavior, or purchase history. This way, it is likely to be opened and completed.
Trackable & Measurable
You can easily track open rates, click-through rates, completion rates, and even drop-off points. Collected data also integrates with analytical tools without requiring any additional learning curve, turning insights into actionable plans.
Boosts Feedback Response Rates
By reaching the audience at a space (inbox) that they already check daily, you are more likely to get a response. Well-timed, concise, and visually appealing emails enhance engagement, particularly when combined with incentives and short-term commitments.
Encourages Honest and Unfiltered Feedback
Your email subscribers have already opted in, shown interest in your products or services, and want to hear from you. That makes them the perfect audience to give authentic, thoughtful feedback.
Key Elements of a High-Response Survey Email
Your survey email should have the following elements for higher engagement and competition rates:
Greetings: Start with Warm and personalized greetings, such as “Dear [Name],” to make them direct and simple.
A compelling subject line: Capture your readers' attention from the first thing they see, and A/B test your subject line to find the one that truly resonates with them.
Explanation: Details about the purpose of sending emails and how valuable customers’ feedback is for you.
Survey link: Add a clickable survey link, ideally above the fold and again near the end.
Call to action: Your CTA should tell the reader exactly what to do next, such as “Take the 2-minute survey” or “Share your thoughts.”
Incentive or Value (Optional but Powerful): Offering small incentives can boost your response rate. If you don’t offer a reward, explain how feedback directly impacts them.
Survey Email Templates You Can Use Right Away
Below are ready-to-use survey email examples you can easily copy, paste, and send to your audience, perfect for collecting feedback quickly and effectively.
Customer Feedback Survey Email Templates
Customer feedback survey emails are used to gauge how customers perceive your brand, what they are looking for, and how you can design customer strategies to enhance their experience. Below are templates for three essential customer feedback metrics: CSAT, CES, and overall experience.
Customer Satisfaction (CSAT)
Subject: How did we do? We’d love your honest thoughts
Hi [Name],
We’re always trying to do better, and the best way for us to improve is by listening to you.
If you have a moment, we’d love to hear about your recent experience with us. What did we get right? What could we do differently?
Your feedback helps us focus on what matters most, making your experience as smooth as possible.
👉 Tell us what you think in 2 minutes
Thanks again for being part of our journey.
Take care,
[Your Name]
[Your Company Name]
Customer Effort Score (CES)
Subject: Was that easy enough? Be honest :)
Hey [Name],
We really hope everything went smoothly for you the last time you [e.g., contacted support or used our service].
We’d love it if you could take a moment to let us know how easy or not-so-easy it was to get what you needed.
It’s just one quick question, but your answer helps us spot what’s working and what needs fixing.
👉 Answer one quick question
Thanks for helping us keep things simple.
Best,
[Your Name]
[Your Company Name]
Subject: Got a minute? We’re all ears.
Hi [Name],
At [Company Name], we’re always trying to get better at what we do.
Whether your experience was great, average, or frustrating, we want to hear about it. Your feedback provides us with valuable insight into how we can improve things for you and others.
👉 Share your experience
Thanks for helping us grow. We appreciate your time more than you know.
All the best,
[Your Name]
[Your Position]
[Your Company Name]
Dear [Name],
At [Company Name], we do our best to make every interaction a great one. But we know there’s always room to grow, and that’s where your voice really matters.
If you have a moment, we’d truly appreciate your feedback.
Please let us know how we’re doing and how likely you are to recommend us to others. It’s quick, and it helps us focus on what matters most to you.
👉 Share your thoughts in the NPS survey
Your input helps shape how we serve you and others, moving forward.
Thanks again for your time and support.
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
Product Feedback Survey Email Templates
These templates help you gather feedback on new features, product experience, and areas of improvement. You can send them post-purchase, post-update, or after a user has had time to try out your product.
New Feature Feedback
Subject: Tried our new feature yet? We’d love your thoughts
Dear [Name],
We just launched [Feature Name], and as someone who’s already using it, your opinion means a lot.
If you have a moment, we’d love to know:
Did the feature meet your expectations?
Was it easy to use?
Anything you’d change?
👉 Tell us what you think
Your feedback helps us fine-tune things before we roll it out to everyone else. Thanks for being part of this!
Cheers,
[Your Name]
Product Team, [Company Name]
Subject: How’s [Product Name] working for you?
Hi [Name],
You’ve had some time to explore [Product Name], and now we’d love to hear how it’s going.
What’s been smooth? What could be better? Your insights help us shape the product roadmap to better match your needs.
👉 Share your experience
Thanks for helping us build something better for you and everyone else.
Warm regards,
[Your Name]
Customer Experience Lead
[Company Name]
Concept testing
Subject: Share your thoughts on our future products!
Dear [Name],
Nothing makes us more confident in our products than knowing that you love them. That’s why we’d like to run something by you. We have an exciting new concept, and your honest feedback can help us shape it into a product that truly meets your needs and expectations.
If you have a moment, please take a moment to share your thoughts with us through our brief survey. Your opinions and preferences are invaluable in guiding our innovation process.
👉 Take a minute to share your feedback
Thank you for your valuable insight!
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
Post-Purchase Product Feedback
Subject: Enjoying your new [Product Name]? Tell us more
Hi [Name],
Thanks for your recent purchase of [Product Name]! We hope it’s meeting your expectations.
If you’ve had a chance to try it out, we’d really appreciate your feedback—what you love, what could be better, and anything else you’d like us to know.
👉 Take a minute to share your feedback
Your experience helps us improve our product and service for you and other customers.
Thank you,
[Your Name]
Customer Success Team
[Company Name]
Employee experience survey email templates
With employee experience surveys, you can gather honest feedback that helps you understand what your people need, so you can create a workplace where everyone feels supported and motivated.
Employee Engagement Survey
Subject: Help us improve your experience!
Dear [Name],
We truly believe that the heart of [Company Name] is its people, and that includes you.
We’re always looking for ways to improve your experience here, and your honest feedback plays a significant role in helping us achieve that. Whether it’s about how supported you feel, the challenges you’re facing, or what’s helping you stay motivated, we want to hear it all.
We know every day isn’t perfect, and that’s okay. This is your chance to tell us how we can support you better and create a more fulfilling place to work.
The survey takes just a few minutes:
👉 Click here to take the survey
Thanks in advance for sharing your thoughts, we genuinely appreciate it.
All the best,
[Your Name]
[Your Position]
[Company Name]
Subject: Would you recommend us to a friend? Share your thoughts.
Dear [Name],
This year, we’ve been focused on making [Company Name] an even better place to work, and we couldn’t have made progress without you.
As we continue to grow and improve, we’d really love your input.
Would you take a minute to share how likely you are to recommend working here to a friend?
👉 Share your thoughts here
Your feedback helps us create a more supportive, inspiring place for everyone on the team.
Thanks so much—and hope you’re having a great day!
Warmly,
[Your Name]
[Your Position]
Subject: How was the training session? We’d love your feedback
Dear [Name],
Thanks for attending the recent [Training Name] session! We hope it was helpful, practical, and worth your time.
We’re always looking to improve our training programs, and your feedback helps us do that. What did you find useful? Was there anything missing? What could we do better next time?
👉 Share your training feedback
It only takes a couple of minutes, and your input will help shape future learning experiences for the whole team.
Thanks again for being part of it!
Best,
[Your Name]
[Your Position]
[Company Name]
Onboarding Feedback Survey
Subject: How was your first week? We’d love your thoughts
Dear [Name],
Welcome again to [Company Name]—we’re so excited to have you on the team!
Now that you’ve had a few days to settle in, we’d love to hear how your onboarding experience has been so far. What worked well? Was there anything confusing or missing?
Your feedback helps us improve the experience for every new teammate who joins after you.
👉 Share your onboarding feedback
It’ll only take a few minutes, and we truly value your thoughts.
Thanks again, and we’re glad you’re here.
[Your Name]
[Your Position]
[Company Name]
Market research surveys help you truly understand your audience, who they are, what they need, and how you can serve them better. With the right insights, you can make more informed decisions and create experiences that your customers actually want.
General Market Research Survey
Subject: What do you really need? Help us understand
Dear [Name],
At [Company Name], we’re always looking for ways to better serve you, and that starts with listening.
We’re currently doing a bit of market research to better understand what our customers truly need and care about. If you have just two minutes, we’d love to hear your perspective.
👉 Click here to take the quick survey
Your input helps us build better products, improve your experience, and focus on what really matters.
Thanks so much for your time—we genuinely appreciate it!
Warmly,
[Your Name]
[Your Position]
[Company Name]
Target Audience Research
Subject: We'd love to get to know you better
Hi [Name],
We’re trying to better understand the people who use our products—and who better to ask than you?
If you have just a couple of minutes, we’d love to learn more about your interests, challenges, and what really matters to you. Your answers will help us create better content, better products, and a better experience overall.
👉 Share your thoughts in the quick survey
It’s short, easy, and really valuable to us. Thanks so much for helping us shape what’s next!
All the best,
[Your Name]
[Your Position]
[Company Name]
Brand perception
Subject: You know us—now tell us what you think
Dear [Name],
No one understands our brand better than the people who experience it—you.
We’d love to hear your honest thoughts so we can get a clearer picture of how [Company Name] is performing in your eyes—and how we can improve.
If you have a minute, please share your perspective by filling out this quick survey:
👉 Share your thoughts here
Your feedback helps us improve not just for you, but for everyone we serve. Thank you for being part of our journey.
Warmly,
[Your Name]
[Your Position]
[Company Name]
Competitive differentiation
Subject: Help us stand out—your feedback means everything
Dear [Name],
We’re genuinely curious—how do you see [Company Name] compared to others in the space?
As someone who knows us well, your perspective can help us understand where we shine and where we have room to grow.
If you have a quick moment, we’d love for you to share your thoughts in this short survey:
👉 Share your feedback here
Your input helps us improve and stay focused on what really matters to you.
Thanks in advance for your time and insight!
Warmly,
[Your Name]
[Your Position]
[Company Name]
Industry Trends + Preferences
Subject: What’s changing in your world? We’d love to know
Dear [Name],
The industry is evolving fast, and we want to stay ahead of the curve, with your help.
We’re running a short survey to understand what trends you’re seeing, what challenges you’re facing, and what you'd like to see more of in the future. Your input will help shape how we grow, innovate, and support people like you.
👉 Take the quick survey
It won’t take long, and your insights will directly influence the way we move forward.
Thanks for being part of the conversation—we really appreciate it!
Warm regards,
[Your Name]
[Your Position]
[Company Name]
Survey Invitation Reminder Email
Subject: Just a quick reminder—your feedback matters
Hi [Name],
We noticed you haven’t had a chance to fill out our short survey yet, and we’d still really love to hear your thoughts!
Your feedback helps us understand what’s working and what needs improvement, so we can continue to make [Company Name] better for you (and everyone else).
👉 Take the quick survey here
(It only takes a minute or two!)
Thanks again for being part of our journey—we genuinely appreciate your time.
All the best,
[Your Name]
[Your Position]
[Company Name]
Create Surveys with TheySaid and Embed Them in an Email
Don’t just write better emails, create smarter surveys too.
TheySaid lets you build powerful AI-powered surveys and embed them directly inside your emails. No redirects. No friction. Just higher response rates.
Here’s how it works:
Create your survey with AI suggestions based on your use case.
Customize questions, logic, and branding—no coding needed.
Embed it right inside your email (or link it)—works with all major ESPs.
Track responses in real-time with smart analytics.
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