The Latest 2.0 Magazine is Out: Customer-Led Growth

Today we released the second issue of Nuffsaid’s 2.0 magazine: Customer-Led Growth.

Like our previous issue, each chapter in this volume challenges the status quo in Customer Success. Volume 2 introduces the Customer-Led Growth model — a customer-centric growth approach that leading companies are embracing as they shift focus to retention as a core metric.It outlines why CS leaders must evolve how they advocate for their function, and walks through the teams, systems, and executive skills required for companies moving toward a model of growth driven by customers.

What is Customer-Led Growth?

Customer-Led Growth is an operating mode where everyone at the company obsesses over the value customers are receiving from the product.

Three principles of the Customer-Led Growth model:

1. The company measures whether or not the customer has received value (was the planned outcome achieved, and does the customer believe they received value),
2. They use that data to drive all important company decisions (including pricing, product roadmap, content roadmap, Ideal Customer Profile, services), and
3. The company makes outsized investments in its Customer team.

What You’ll Find Inside the Magazine

Customer-Led Growth is central to the magazine. Through 11 chapters, we’ll cover:

• Tailoring a budgeting narrative to tie Customer Success initiatives to increases in the value of the company
• The difference between Product-Led Growth and Customer-Led Growth
• Considerations when building out a CS Ops team, and how the team typically evolves as the company grows
• Tactics for growing Customer Success’s influence in the Ideal Customer Profile definition, the product roadmap, and pricing
• Common pitfalls in building out a digitally-led engagement model, and tactics for investing in these programs so they are seen as “more service”, not less, in the eyes of customers

Why This Issue Stands Out

Packed with insightful content, expert Q&As, compelling illustrations, and some of the most popular pieces from our blog, this magazine offers practical tactics for companies aiming to thrive through customer-centric growth.

Hope you enjoy it.