Business
3 Business Feedback Loops Every Business Should Build in 2025
by
Chris
|
Sep 2, 2025
The Problem with Traditional Testimonial Collection
Getting customers to write reviews on Google, Yelp, G2, Glassdoor, or Product Hunt feels nearly impossible. Traditional approaches rely on manual outreach to a handful of big accounts, resulting in outdated, generic testimonials, while marketing teams struggle to get customers to agree to case studies or video testimonials that require weeks of production and heavy involvement from customer success teams.
TheySaid changes the game.
Instead of begging for testimonials or settling for superficial reviews, you tap directly into genuine customer experiences through natural AI conversations that feel comfortable and authentic—turning every satisfied customer into a potential marketing advocate without the traditional friction and delays.
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How TheySaid Enables Customer
Testimonial Generation
Capture Authentic Stories Without the Pressure
AI interviews let customers share their wins, challenges, and advice in their own words, without the intimidation of formal reference requests or marketing demands.
Detect Happy Customers and Direct Them to Your Preferred Review Sites
AI automatically identifies satisfied customers from conversations and guides them to post reviews on Google, Yelp, G2, or other platforms where your business needs social proof most.
Help Customers Get Approval to Post Testimonials Publicly
AI detects happy customers, writes a review based on what customers said during the conversation, and then redirects them to paste their personalized review on your preferred review site.
Build Broader Customer Advocacy at Scale
Reach customers who would never agree to traditional case studies but are happy to share their experiences in casual AI conversations.
Let Patient Voices Drive Real Change
Stop guessing. Start acting on real insights from patients and staff, instantly and effortlessly.Discover how TheySaid can elevate your care experience.
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Key Features for Customer
Testimonial Generation
AI-Powered Customer Interviews
Conduct natural conversations where customers share wins, challenges, and advice without the pressure of formal reference requests.
Auto-Triggered Testimonial Collection
Automatically reach customers across all segments to surface hidden success stories beyond just big-name accounts.
Smart Quote Detection and Packaging
AI scans responses, detects standout quotes, highlights emotional moments, and packages them as testimonial-ready content.
Authentic Voice Capture
Create psychological safety where customers open up more honestly to AI than they would in traditional testimonial requests.
Centralized Testimonial Repository
Keep all your customer quotes and testimonials organized in one searchable platform, with easy filters to drill down the right customer comments for specific campaigns, products, or use cases.
Before & After
Without TheySaid
Slow Setup
Testimonial requests take weeks to organize and coordinate with customer success teams
Lagging Insights
Reviews arrive too late to influence current marketing campaigns and sales cycles
High Cost
Expensive manual outreach process that's difficult to scale across customer base
Incomplete Coverage
Limited to a few big accounts, missing stories from long-tail satisfied customers
Static Content
Outdated testimonials that don't reflect current product value or customer experience
With TheySaid
Instant Testimonials
Real-time customer stories captured through natural AI conversations
Integrated Marketing Workflow
Fresh testimonial content flows directly into campaigns and sales materials
AI-Powered Efficiency
Automated testimonial generation scales across entire customer base cost-effectively
Complete Customer Stories
Surface authentic experiences from all customer segments and success stories
Dynamic Social Proof
Always-current testimonials that reflect latest product improvements and outcomes
Turn Every Satisfied Customer Into Your Best Marketing Asset
See what our customers had to say.
"Implementing TheySaid has led to a 5-10% increase in qualified leads from our existing customers in just a few months while reducing churn. The results speak for themselves."
"Integrating TheySaid has been a game-changer. We've seen a 5-10% decrease in customer churn with an increase in upsell opportunities since its implementation."
"How did TheySaid AI come up with such great question recommendations? These are questions that our teams really want to know and discussed internally a lot. I am impressed!"
"TheySaid's AI Surveys help us step up our insight gathering game. Its smarter, and more engaging for customers."
"Really easy to use and I think this might be one of the best way to engage with your customers! Platform will really boost your customer engagement."
Ready to use templates
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Turn Conversations Into Results
Learn how organizations across industries use TheySaid to recover pipeline, reduce churn, and build trust through authentic customer stories.
FAQ’s
What kind of response rates do we see from customers for testimonial requests?
Our AI customer interviews typically achieve 30-35% completion rates from satisfied customers—significantly higher than traditional testimonial requests. The conversational 3-minute format and non-sales approach make it easy for customers to share their authentic experiences.
Why would customers participate in testimonial collection when they usually ignore these requests?
Customers respond because it doesn't feel like a marketing ask. The AI frames conversations as genuine interest in their success story, not a request for promotion. Customers can respond on their own time without pressure, and many appreciate the opportunity to share advice that might help others.
How much does it cost and what's included?
We offer a proof-of-concept project for $1,000, which includes AI-powered customer interviews with guaranteed testimonial content. This covers automated outreach setup, conversation management, content analysis, and ready-to-use testimonial quotes formatted for your preferred review platforms.
What's included in the testimonial generation service?
We set up automated customer outreach, run AI-powered success story interviews, analyze responses for compelling quotes, and deliver testimonial-ready content. You'll get interview summaries, standout quotes, and formatted testimonials ready for Google, Yelp, G2, or other platforms—plus we handle customer incentives to maximize participation.
Who is this designed for?
Our program works best for businesses with satisfied customers who want to increase their online review presence. It's especially effective for companies that struggle to get customers to write reviews manually or rely on only a few big accounts for testimonials.
How do we identify which customers to approach for testimonials?
We integrate with your CRM or customer success data to identify customers showing positive engagement signals—recent renewals, support satisfaction, or usage milestones. The AI then reaches out with personalized conversation starters based on their specific success indicators.
How is this different from traditional testimonial collection or review requests?
Traditional approaches rely on direct asks for reviews, which feel promotional and get ignored. Our AI conducts natural conversations about customer success, then transforms those authentic stories into testimonial content—removing the awkwardness of asking customers to promote your business.
Is there a guarantee on the testimonial content we'll receive?
Yes. If we don't deliver authentic customer testimonials and ready-to-use review content during your proof-of-concept project, you don't pay.
How quickly can we start seeing more customer reviews and testimonials?
Most marketing teams receive their first completed customer interviews within 3-5 business days and see a 5X increase in testimonial material within the first month, with ready-to-use quotes generated in just 1-2 weeks.
TheySaid recommends questions, delivers via your existing channels, engages your audience, and summarizes results through AI surveys and interviews.
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